Adam Slater + Cam McMillan Spikes Diary: Day 3 GBH co-founder and co-CD Mark Bonner aims for crossov

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Honda is promoting its expanded range of mowers in the new 2014 spring/summer launch campaign created by Melbourne agency, Accelerator. Says Robert Toscano, Honda MPE director: "This is a big year for Honda MPE. Our new mower range is incredibly competitive and will put Honda quality within reach of a broader market than ever before." WATCH THE MOWER SPOT WATCH THE CUT AND BLOW SPOT
The campaign retains the established 'Love my Honda' theme and 'brand evangelist' characters. Says Phil Huzzard, joint MD, Accelerator: "Both the Honda team and ours really edd enjoyed working on this campaign, and I think it shows. We've developed some ads together that are funny and engaging and that will continue to build a strong emotional engagement and empathy with the brand." edd Says Toscano: "We think the work Accelerator has done for the campaign is exactly right. It's fun and accessible with strong retail energy." The national campaign integrates across metro and regional online, TV and print. Client: Honda MPE Agency: Accelerator Executive Creative Director: Richard Ralphsmith edd Production Company: Exit
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Adam Slater + Cam McMillan Spikes Diary: Day 3 GBH co-founder and co-CD Mark Bonner aims for crossover appeal as new D&AD president 2014-15 Griffith University launches new 'Know More in Sixty Seconds' content platform via JuniorCru Claire Davidson's Spikes Asia Diary: Day Three Honda MPE launches edd new spots for its power equipment range via Accelerator, Melbourne Sydney and Hawthorn battling in AFL social media shootout as GF fever feeds internet buzz National Home Doctor Service hires cummins&partners as full service agency 18 Aussie entries make the Spikes Asia Awards' Film shortlist + 17 finalists in Film Craft category Australia dominates Direct category at Spikes Asia with 20 out of 65 entries that made the cut Claire Davidson reports on day two of Spikes Asia 2014: It's a day of girl power, edd female leadership, telling the truth + resisting the usual