When you ask people in your area, if you remember the advertising slogan "discount Giga" depicting a woman with large breasts, most of them remember. But if you ask what company advertising promoted, people are lost. "I know that notebook in her hand, but I do not remember a specific company," (...). Klára Kubíčková: How can such a beautiful woman to cook and bad coffee?
Sexism in the media is typically up to the present, on the contrary, the history of sexist images of women and men are tied to the history of advertising as such. His image has become slightly transformed, however, benefit from the same sources, which are gender stereotypes. Like other thematic articles you can find in the figure: aca
Glosses Jane Valdrová: Father friendly
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